Go with the glow this wedding season

With an eye on the upcoming wedding season, Panash Wellness has launched its new campaign known as the ‘ShaadiWalaGlowWithPanash’. This ayurvedic brand has a variety of skin care essentials for brides and grooms  to support their journey to flawless skin on their special day.

The ‘Ubtan’ range is a central highlight of this campaign alongside Kumkumadi and Bhringraj collections.

Celebrated in weddings across generations, the ceremonial application of Ubtan which is also known as Batna, symbolises beauty, purity, and the blessings for a radiant new beginning. The Ubtan ritual remains a treasured pre-wedding practice for brides and grooms alike, cleansing, brightening, and rejuvenating the skin for their big day.

The products contain Ayurvedic ingredients like turmeric, chickpea flour, and sandalwood inspired by age old Indian bridal rituals.

The Ayurvedic Skincare Collection for Weddings

The Kumkumadi Collection: Infused with the legendary Kumkumadi oil known for its brightening and anti-aging benefits, this collection is designed to even out skin tone, reduce blemishes, and deliver a luminous glow.

The Bhringraj Range: Meant for those wanting to achieve balanced and deeply nourished skin, this collection is formulated to improve skin elasticity, repair damage, and hydrate intensively. Bhringraj is traditionally used for its rejuvenating properties that helps restore the skin’s natural health and resilience.

The Ubtan Essentials: This range is meant for anyone looking to add a traditional touch to their pre-wedding skincare routine.

“It gently exfoliates and rejuvenates the skin that helps in removing impurities and leaving the skin soft and smooth,” said a statement from Panash Wellness.

“Panash Wellness is passionate about encouraging a holistic approach to beauty and wellness. The brand advocates for regular exercise, balanced nutrition, and self-care practices to support both the physical and mental well-being of all soon-to-be-weds. The campaign extends beyond just skincare, promoting the importance of health and the inner glow that radiates on the outside,” the statement added.

To celebrate the wedding season, Panash Wellness has introduced a limited-time offer of Buy 2 Get 1 Free, promotion on their range.

"This offer is an opportunity for brides, grooms, and anyone in the wedding party to stock up on their skincare essentials."

Tags : wedding, skincare, beauty, wellness, lifestyle, cosmetics