Kho Kho federation ropes in Salman Khan as brand ambassador for World Cup

The Kho Kho Federation of India (KKFI) on Wednesday announced Bollywood superstar Salman Khan as the brand ambassador of the inaugural edition of Kho Kho World Cup. The event is set to take place in New Delhi from January 13 to January 19 next year.

The announcement was made during a media gathering at the National Players Training Camp taking place at the Jawaharlal Nehru Stadium.

Salman expressed his excitement for the first-ever Kho Kho World Cup.

“I am proud to be associated with the first-ever Kho Kho World Cup 2025!  This is not just a tournament - it's a tribute to India's soil, spirit, and strength. All of us, including me, have played Kho Kho at one point in our lives,” Salman Khan said in a message.

“It is a sport with non-stop action and relentless spirit that has already captured the global attention. Let's come together and celebrate the soul of Kho Kho on the global stage.”

The Kho Kho World Cup will see 21 men's and 20 women's teams competing in the week-long tournament.

KKFI President Sudhanshu Mittal expressed gratitude to Salman and said that his presence will bring more eyeballs to the World Cup.

“We express our gratitude to the superstar Salman Khan for lending time from his busy schedule to our beloved ‘mitti ka khel’. His passion for the sport is truly inspiring and we are confident that he will bring interest from the entire nation towards the upcoming World Cup. We have left no stones unturned to make the inaugural edition of Kho Kho World Cup a grand success and we cannot wait for the fans to witness what we have in store for them."

Tags : Salman Khan, Kho Kho Federation of India, Kho Kho World Cup, Nasreen, Sudhanshu Mittal