Samsung unveils Gurugram Business Experience Studio, powering the future of enterprise innovation

New Delhi: Samsung, India’s largest consumer electronics brand, on Wednesday unveiled its cutting-edge Business Experience Studio (BES) in Gurugram — an immersive, future-ready space where innovation meets real-world enterprise needs. Designed as a living showcase of possibility, the BES invites businesses to experience Samsung’s AI-powered, connected B2B solutions in action, not just in theory.

Following the successful launch of its BES in Mumbai, the Gurugram studio marks another bold step in Samsung’s commitment to empowering Indian enterprises with next-generation digital experiences. It reinforces Samsung’s vision of shaping smarter, more connected workplaces for tomorrow’s decision-makers.

Conceptualised as a high-impact experience centre, the BES brings together Samsung’s advanced mobile devices, intelligent displays, healthcare technologies and smart solutions under one roof.

Through seamless interoperability and enterprise-grade security, the studio demonstrates how technology can unlock productivity, accelerate efficiency and drive meaningful digital transformation—helping businesses not just adapt to the future, but lead it.

Spanning 6,700 square feet, the BES, Gurugram offers a curated walkthrough for decision-makers across sectors such as startups, education, hospitality, healthcare, retail and banking. With multiple zones simulating real business scenarios, the BES helps partners and customers visualise how Samsung’s technologies can be implemented at scale across workplaces.

“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centred, connected and sustainable. The Business Experience Studio in Gurugram reflects this vision—offering enterprises a space to engage with our AI-powered ecosystems in real-world environments. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI, embedded across devices and platforms, can enable digital transformation that is meaningful, efficient and built for scale," said a statement from Samsung.

This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise—with AI at the core—alongside our partners in India and across the world,” said JB Park, President & CEO, Samsung Southwest Asia.

Tags : Samsung, Gurugram, consumer electronics, Studio,