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Food & Lifestyle

TUMI takes the high road with Fall/Winter 2026 collection

Inspired by the rugged Scottish Highlands, TUMI’s latest campaign pairs alpine aesthetics with streamlined design, earthy tones and bags built for the modern traveller

TDJ News Service

30 Sep, 2026

New Delhi: If the journey is the destination, TUMI is clearly taking the scenic route — and this season, it leads straight to the peaks.

The international travel, lifestyle and accessories brand has unveiled its Fall/Winter 2026 ‘Path to Peak’ campaign and collection, drawing inspiration from rugged alpine landscapes and translating that raw terrain into a polished mix of performance, luxury and understated style.

Fronting the campaign are two travellers, including long-standing TUMI Global Brand Ambassador and McLaren Mastercard Formula 1 driver Lando Norris, who embody the brand’s belief that there is always another goal to chase and another peak to conquer.

“There is always another peak to reach, another goal to chase,” Norris said. “That drive is something TUMI and I share, and I feel it in every TUMI bag I carry.”

Directed by Valentin Florian and photographed by Theo Gosselin, the campaign heads to the Scottish Highlands, where rugged landscapes and quiet elegance provide the backdrop for TUMI’s latest visual story. The setting mirrors the collection’s elemental colour palette and its emphasis on purposeful design.

At the heart of the season is the latest generation of TUMI Alpha, which builds on the brand’s bestselling silhouettes with new colours and material treatments. Deep Pine takes centre stage across 19 Degree, 19 Degree Front Access, Harrison and Alpha, while Alpine Green and Rosewood bring fresh depth to Voyageur Nylon and Leather. Alpha also gets a dynamic camouflage print across an expanded range of silhouettes.

Elsewhere, Alpha Bravo, Olas, Adatto, and Belden and Nassau accessories settle into earthy neutrals, keeping the overall aesthetic firmly grounded — quite literally.

Harrison, known for its minimalist approach, gets a textural update with woven leather details and tactical embossed leather in rich cognac. New additions include Cognac Bombe and Taupe/Black Woven, alongside smaller carry silhouettes designed to make the collection work just as easily for everyday life as it does for a long-haul escape.

The season’s biggest newcomer, however, is TUMI Axis — a streamlined collection aimed squarely at the modern minimalist. Lightweight and clean-lined, Axis introduces an organised, everything-in-its-place approach across four versatile silhouettes, available in Black, Navy and Black Reflective.

For women, TUMI continues to expand its offering with Voyageur Leather, the Made-in-Italy Adatto Tote, and new silhouettes across Olas and Agent. The designs are positioned for women who want their bags to keep pace with their journeys — whether the destination is a boardroom, airport lounge or somewhere considerably farther off the map.

“This season is inspired by the quiet confidence of the Alps,” said Victor Sanz, TUMI Global Creative Director. “Rather than chasing excess, we wanted to explore the idea of elevation through thoughtful design.”

According to Sanz, the collection focuses on calm, precision and purpose, with each detail designed to serve a function. The philosophy, he added, is rooted in the idea that luxury need not shout to make an impression.

And TUMI isn't treating the launch as merely another seasonal drop. Across key markets, the brand plans to bring its alpine-inspired universe to life through immersive experiences, activations and content designed to merge aspiration with functionality.

For Fall/Winter 2026, then, TUMI’s message is rather simple: pack light, aim high and make sure the bag looks good.

Tags : Traveller, Fall, Winter, Accessories, Lando Norris