Samsung introduces 'Galaxy Forever', a new ownership model to make smartphones accessible

Gurugram: Samsung Electronics has announced the launch of its “Galaxy Forever” programme in India, introducing a new ownership model aimed at making flagship smartphones more accessible.

The initiative allows customers to own premium devices such as the Samsung Galaxy S26 Ultra and Samsung Galaxy S26 Plus by paying only 50% of the cost over 12 months through no-cost EMIs, with an assured buyback option after one year.

Under the programme, the Samsung Galaxy S26 Ultra is priced at Rs 1,39,999, with a monthly EMI of Rs 5,833.29 for the device, along with a programme fee of Rs 749.92 — bringing the total monthly outflow to Rs 6,583.21. Meanwhile, the Samsung Galaxy S26 Plus starts at Rs 1,19,999, with a monthly device EMI of Rs 4,999.96 plus the same programme fee of Rs 749.92, resulting in a total monthly payment of Rs 5,749.88.

Customers paying via credit card can return the device after 12 months and receive a 50% assured buyback or retain it by paying the remaining balance through another 12 months of no-cost EMIs. Those opting for Samsung Finance+ can upgrade to a new Galaxy flagship by returning the device or keep it by paying the remaining 50% in the 13th month. The financing platform is designed to offer quick loan approvals with minimal documentation.

The Galaxy Forever programme also bundles Samsung Care+, providing accidental and liquid damage protection worth ₹13,999 for 13 months with zero deductibles, along with a no-questions-asked return policy.

The programme is available on Samsung’s official website and across more than 1,500 Samsung Experience Stores nationwide. Payment options include Samsung Finance+ and credit card-based no-cost EMIs.

Speaking on the launch, Sumit Walia, Vice President and Head of D2C Business & Corporate Marketing at Samsung India, said the programme aims to offer a flexible and customer-first ownership experience, enabling consumers to upgrade to the latest Galaxy devices with ease.

Samsung has partnered with Servify and DMI Finance to ensure seamless upgrades, returns, and settlement processes. The company has also extended the programme to select corporate employees and students through its Corporate+ and Student+ platforms, broadening access to flagship smartphones.

Tags : Samsung, Smartphones, Galaxy, Gurugram